Introduce significant property with precision
Introduce significant property with precision
Introduce significant property with precision
Viremix develops and manages listing campaigns around the property, its market position, the likely buyer, and the response the agent needs to generate
Every significant property deserves a considered introduction
Every significant property deserves a considered introduction
Every significant property deserves a considered introduction
A listing campaign should not be designed to attract the largest possible audience. It should position the property clearly, present it with control, and place it before buyers whose market, criteria, and purchasing position make the opportunity relevant.
A listing campaign should not be designed to attract the largest possible audience. It should position the property clearly, present it with control, and place it before buyers whose market, criteria, and purchasing position make the opportunity relevant.
The campaign begins with what makes the property matter
The architecture, setting, condition, price category, buyer profile, and competitive environment
determine how the property should be introduced.
Property distinction
Buyer profile
Campaign objective
Presentation strategy
Market position
The architecture, scale, setting, provenance, or feature
that gives the property relevance.
The likely buyer’s location, interests, price range,
and decision criteria.
The response the agent needs: inquiry, private showing, buyer consultation, or qualified interest.
The imagery, film, sequencing, and language required to frame the property correctly.
How the listing compares with available and
recently transacted inventory.
One property
One deliberate
creative direction
One property
One deliberate
creative direction
One property
One deliberate
creative direction
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Property Review
Positioning
Art Direction
Client Approval
Launch
Copy
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Launch
Client Approval
Art Direction
Property Review
Positioning
Copy
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
→
→
→
→
→
Property Review
Positioning
Art Direction
Client Approval
Launch
Copy
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
Different properties require different introductions
Different properties require different introductions
Different properties require different introductions
Selected listing campaign directions created around distinct property categories, markets, and buyer profiles
Selected listing campaign directions created around distinct property categories, markets, and buyer profiles
Selected listing campaign directions created around distinct property categories, markets, and buyer profiles.
The campaign should move serious interest toward a real next step
The campaign should move serious interest toward a real next step
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
Listing campaigns are built around the individual property rather than forced into a repeated template. Copy, imagery, film, pacing, format, and distribution are aligned with the residence and the audience it is intended to reach.
Campaign viewed
Inquiry submitted
Buyer information reviewed
Qualified status
Showing or consultation scheduled
Agent notified
Private Showing Request Confirmed
Campaign viewed
Inquiry submitted
Buyer information reviewed
Qualified status
Showing or consultation scheduled
Agent notified
Private Showing Request Confirmed
Campaign viewed
Inquiry submitted
Buyer information reviewed
Qualified status
Showing or consultation scheduled
Agent notified
Private Showing Request Confirmed
Showing or consultation scheduled
Private Showing Request Confirmed
Questions
01
What is included in a listing campaign?
What is included in a listing campaign?
What is included in a listing campaign?
Campaign positioning, copy direction, creative production, approved formats, Meta campaign setup and management, inquiry capture, qualification, follow-up, and appointment or showing workflow according to the approved strategy.
Campaign positioning, copy direction, creative production, approved formats, Meta campaign setup and management, inquiry capture, qualification, follow-up, and appointment or showing workflow according to the approved strategy.
Campaign positioning, copy direction, creative production, approved formats, Meta campaign setup and management, inquiry capture, qualification, follow-up, and appointment or showing workflow according to the approved strategy.
02
Is this the same as posting the listing on social media?
Is this the same as posting the listing on social media?
Is this the same as posting the listing on social media?
No. The campaign is developed around a defined buyer audience, property position, commercial objective, paid distribution strategy, and controlled response process.
No. The campaign is developed around a defined buyer audience, property position, commercial objective, paid distribution strategy, and controlled response process.
No. The campaign is developed around a defined buyer audience, property position, commercial objective, paid distribution strategy, and controlled response process.
03
Does Viremix produce property photography and film?
Does Viremix produce property photography and film?
Does Viremix produce property photography and film?
The campaign can use approved professional property assets supplied by the client. Any additional production requirements should be established during planning and scoped separately where applicable.
The campaign can use approved professional property assets supplied by the client. Any additional production requirements should be established during planning and scoped separately where applicable.
The campaign can use approved professional property assets supplied by the client. Any additional production requirements should be established during planning and scoped separately where applicable.
04
How are buyer inquiries qualified?
How are buyer inquiries qualified?
How are buyer inquiries qualified?
Qualification can consider market fit, property interest, purchasing range, timing, representation status, and the approved criteria established with the client.
Qualification can consider market fit, property interest, purchasing range, timing, representation status, and the approved criteria established with the client.
Qualification can consider market fit, property interest, purchasing range, timing, representation status, and the approved criteria established with the client.
05
Does every inquiry receive showing access?
Does every inquiry receive showing access?
Does every inquiry receive showing access?
No. The next step depends on qualification criteria, listing requirements, and the client’s approved process.
No. The next step depends on qualification criteria, listing requirements, and the client’s approved process.
No. The next step depends on qualification criteria, listing requirements, and the client’s approved process.
06
Can the campaign target buyers outside the local market?
Can the campaign target buyers outside the local market?
Can the campaign target buyers outside the local market?
Yes, where the strategy supports it. Geographic targeting is determined by the property, likely buyer profile, approved markets, and media investment.
Yes, where the strategy supports it. Geographic targeting is determined by the property, likely buyer profile, approved markets, and media investment.
Yes, where the strategy supports it. Geographic targeting is determined by the property, likely buyer profile, approved markets, and media investment.
07
Is advertising spend included?
Is advertising spend included?
Is advertising spend included?
No. Media investment is separate from the Viremix service fee.
No. Media investment is separate from the Viremix service fee.
No. Media investment is separate from the Viremix service fee.